brush&brews Gallery

case study

Live Website

Role

UI/UX Designer

Location

The Netherlands

Year

2022

The agency is a platform that simplifies the process of selling artworks, empowering artists to showcase and monetize their creations effortlessly. With intuitive features and a user-friendly interface, artists can easily upload, manage, and sell their artworks, while buyers can discover and purchase a wide range of captivating pieces. By providing a seamless selling experience, the agency enables artists to focus on their craft and reach a wider audience of art enthusiasts.

Overview

The mission in creating a website was to develop an engaging and user-centred platform that seamlessly connects artists and art enthusiasts. The goal was to provide a visually appealing design, intuitive features, and a user-friendly experience, facilitating the artists' ability to showcase and sell their artworks effortlessly. By fostering a dynamic community and promoting the appreciation of art, the website aims to enrich the digital art landscape and empower artists in their creative journey.

The mission

problem

Striving to create a visually appealing and easy-to-navigate website that allows both artists and buyers to effortlessly interact with the platform and access the desired functionalities.

Designing an intuitive and user-friendly interface

Overcoming technical obstacles to provide artists with a smooth experience in uploading, organizing, and managing their artworks, including features like adding titles, categories, and prices to each artwork.

Ensuring seamless functionality for artists

Encouraging active participation and interaction among artists and buyers by incorporating features such as ratings, reviews, messaging systems, and social sharing options to enhance the sense of community and connection within the platform.

Fostering a vibrant and engaging community

Adapting the website's design and functionality to ensure a seamless and visually appealing experience across various screen sizes, ensuring that mobile users can easily access and navigate the platform.

Optimizing the website for mobile devices

Developing robust search and filtering capabilities that allow users to easily find artworks based on categories, artists, ratings, and price ranges, enhancing the overall user experience.

Implementing effective search and filtering functionality

My role

As a UI/UX designer, my role in creating the website was to research and understand the target audience, design intuitive and visually appealing interfaces, and ensure a seamless user experience. I created wireframes and prototypes to validate design concepts, conducted usability testing to gather feedback and iterate on the interface, and collaborated closely with the development team to bring the design to life. My aim was to create a user-centric website that effectively showcased and sold digital artworks while providing an engaging and satisfying experience for both artists and buyers.

Gathered requirements from the client to understand their goals and needs for the website
Conducted user research to gain insights into the target audience, their needs, preferences, and behaviours.
Creating wireframes and prototypes to visualise the website's layout, information architecture, and user flows. This helped in establishing the overall structure and navigation of the website.
Collaborating with cross-functional teams, including developers and content creators, to ensure the successful implementation of the design. This involved effective communication, incorporating feedback, and aligning the design with technical requirements.
Developing the visual elements of the website, including colour schemes, typography, icons, and imagery. This involved creating a visually appealing and cohesive design that aligns with the brand identity and enhances the user experience.
Ensuring the website is optimised for different devices and screen sizes, utilising responsive design principles to provide a consistent and user-friendly experience across platforms.

My key responsibilities

process

1 . Audience

2 . sitemap and userflow

3. Wireframes and wireflows

solution

Employing modern design principles and aesthetics to create an visually appealing and easy-to-navigate website. Ensuring a clean and intuitive interface with clear navigation, logical information hierarchy, and visually engaging elements.

Visual Design and User Experience

Implementing a user-friendly artwork management system that simplifies the process of uploading, organizing, and managing artworks for artists. Providing clear and straightforward steps, along with intuitive tools for adding titles, categories, and prices to each artwork.

Streamlined Artwork Management

Introducing interactive features such as ratings, reviews, messaging systems, and social sharing options to foster active participation and interaction among artists and buyers. Encouraging artists and buyers to connect, share feedback, and engage in conversations to enhance the sense of community within the platform.

Community Engagement Features

Adapting the website's design and functionality to ensure a seamless and visually appealing experience across various screen sizes, including mobile devices. Employing responsive design techniques and optimizing the user interface for mobile users to easily access and navigate the platform.

Responsive Design

Implementing advanced search and filtering functionalities that enable users to easily find artworks based on categories, artists, ratings, and price ranges. Incorporating intuitive and comprehensive search options to enhance the overall user experience and facilitate efficient exploration of the available artworks.

Robust Search and Filtering Capabilities

Concluding thoughts

As a UI/UX designer for this web platform, my journey has been driven by the passion to create a visually captivating and user-centric experience. From the initial sketches to the final interface, my goal has been to craft an intuitive platform that seamlessly connects artists and buyers. By incorporating community engagement features and robust search capabilities, I aimed to foster a vibrant and interactive space where art enthusiasts can explore, appreciate, and acquire unique digital artworks. It has been an incredible opportunity to contribute to the artistic community and empower artists to showcase their talent while delivering a delightful user experience for buyers.

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UI/UX Designer
Portfolio 2023

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by Katia Ziadova

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